6 Tips to Boost Your Corporate Website on Google

The highly competitive online world constantly reminds website administrators to stay vigilant. Because
websites that are not updated, that cannot keep up with current rules, and that cannot act according to these rules will be shown less in search results and their organic visitor counts will drop significantly. For this reason, it is necessary to act in accordance
with search engine algorithms and revise websites according to the demands of these algorithms. The biggest benefit of being compatible with search engines is being able to attract organic visitors through a one-time investment or periodic adjustments made at certain
intervals, without paying any additional fees. Organic visitors mean the target audience entering the website and then converting into users in categories that will generate revenue for the site.

Corporate websites must be compatible with search engines for all the reasons mentioned above. In this article, we will talk about some rules that can boost a corporate website to the top rankings on Google.

Original Content

The first thing to do to rank high on Google is for the website to consist entirely of original content. Using copied content on web
pages causes them not to appear on the first page of search results. For this reason, all pages of the corporate website must be filled with original content. By original content we primarily mean text and visual content. The most important factor in ranking at the
top is having texts of sufficient length and images that are uniquely produced. A web page must be filled with at least 300 words of original content. Longer texts are generally more useful, except in cases of excessive repetition, lack of information, and similar
issues.

This rule must be applied to every sub-page of the corporate website — including the homepage, as well as the about us, products, references, services, contact, and product category
pages, regardless of how many there are. Websites that have achieved this have covered a significant distance toward ranking at the top.

SEO Rules

For a web page and a website to rank at the top of search engines, they need to perform SEO — search engine optimization. One of the rules for ranking at the top on Google is to comply with the rules demanded
by the algorithms. Original content is the most important rule of SEO. But this text must be written according to specific rules. HTML tagging, keyword usage, heading hierarchy, use of secondary keywords, linking, and image usage are all sub-rules that make up the
SEO rules. Texts written according to these rules can rank at the top. Additionally, correct linking throughout the site and doing external SEO as well as internal SEO are necessary. In particular, SEO work should not remain only within the site — activities such as
getting backlinks outside the site are also necessary. As a result of all these efforts, ranking at the top on Google will become easier.

Social Media

Among the SEO rules we just mentioned, we also counted getting backlinks outside the site. Social media platforms are one of the most important environments both for getting backlinks and for attracting
visitors. Having a corporate presence on social media is the easiest way to share links. For this reason, the corporate website needs to have accounts on social networks and make regular posts.

In addition to these, sharing web pages on social media sites is also beneficial for ranking at the top on Google. Website links shared on social media by different people will bring social media visitors and will signal to Google that the page is worth sharing.
Social media sharing, which is one of the supporting rules for ranking at the top, is a rule that should not be overlooked.

Mobile Compatibility

Since this is the mobile internet era, a corporate website must absolutely be mobile-compatible. Because Google shows non-mobile-friendly websites in lower rankings. It is known that a large portion of the
traffic of many websites comes from mobile. For this reason, the corporate website being prepared must be designed to open not only in desktop browsers but also on mobile devices.

Web
Hosting

Now for one of the most important rules. Google sends fewer visitors to slow-loading websites, even if the site content is excellent and pages are prepared according to all the
rules. For this reason, it is necessary to build a fast-loading website. There are two key points to pay attention to here. A fast-loading website must have a well-written codebase on an infrastructure that doesn’t overload the server. Sites whose infrastructure is
not suitable for this will be slow even on fast web hosting. But since slow web hosting will also make a fast site load slowly, the second key point comes into play. Regardless of other factors, a fast web hosting service is needed for a fast-loading website. For this
reason, we recommend that you examine the fast web hosting packages that Netinternet offers you. Remember that a fast-loading website will rank above a slow website in the same category on Google.

SSL Certificate

Finally, we will touch on a topic that Google has specifically announced recently: the secure website. Regardless of its category, secure websites rank above
insecure websites. What provides the secure website feature is an SSL certificate. An SSL certificate converts site links from http to https. Secure websites use SSL certificates as a wall against malicious people trying to steal information. For this reason, Google
gives more importance to these sites. If you want your corporate website to rank at the top, you must use an SSL certificate. As Netinternet, we offer you the best SSL certificates. You can visit our SSL certificate page to get the SSL certificate suitable for your
corporate website.

Abdullah Altunbaş

Content Writer

Netinternet Bilişim Teknolojileri A.Ş.'de teknik konularda liderlik yapıyorum. 15 yıldır bu alanda çalışıyorum ve özellikle sistem yönetimi, ağ teknolojileri ve yazılım geliştirme konularına odaklanıyorum.