5 Features of Yandex.Webmaster You Must Use

Today we will talk about 5 features of Yandex.Webmaster — the web administrator service offered by Yandex, the
most widely used search engine after Google in Turkey and the second largest search engine for many countries — that you must definitely use. First, let’s take a look together at what Yandex Webmaster is. Enjoy reading.

What Is Yandex.Webmaster?

Yandex.Webmaster is a web administrator service where Yandex users can add their sites and receive advantageous services.
Primarily aimed at improving your site’s visibility in search results, Yandex Webmaster offers a completely free service. When actively used, it also enables you to improve your site’s SEO success for the Yandex search engine. Thanks to Yandex Webmaster, site owners
can perform many operations such as monitoring their site’s traffic, adding sitemaps, optimizing sites, checking administrator tools, and managing pages. It is also an excellent tool for those who want to make their site mobile-friendly and obtain detailed
information about site security. Although the English-language version of all these features is more limited compared to the Russian-language services, there are still quite useful tools available. 

Yandex.Webmaster contains different tools to perform all the operations mentioned. We will share with you the 5 tools among these that will be most useful to you. 

Finally, let us remind those who want to use Yandex.Webmaster that Yandex has removed anonymous site submission and that you need to submit your site only through a Webmaster tool account.

Troubleshooting

This tool consists of two main sections: Site Diagnostics and Security & Violations. This tool will show you the most recent problem Yandex detected on your site.
If you want to view past issues on your site, you can click ‘Other Days’. To view the status of errors on your site in a categorized manner, click the ‘view list of everything’ link controlled by Webmaster. You will see that all errors are classified under fatal
errors, critical errors, possible issues, and recommendations. Make sure everything is normal. Otherwise, click the ‘Check’ button to start the check. It can take many days for Yandex to complete its check of the error. In the Security and Violations section,
security errors present on your site will be shown. 

The Summary

Like many tools that measure websites,
the Summary section provides a general overview of your website. This section, which shows all the key details like the Home section in Google Analytics, gives you information about the overall status of your site. It is found at the top of the Tools section. You can
check site issues, search traffic, crawl errors, and many other details from here.

Finding Broken Links on Your Site

The ‘Internal Links’ section within the ‘Links’ section shows all links on your site that contain 403, 500, and other types of errors. This way, you can view the status of old pages that you may no longer have control over or have even forgotten
about, easily find errors if any exist, and take the necessary precautions. 

In the ‘External Links’ section, you can see the number and list of external links pointing to your site.
This is a general indicator that a higher number of external links will help you get better search results.

Search Queries

Thanks to the Search Queries section, you can learn which search results are showing your site and which pages are displayed for those queries. You can get detailed information such as which countries those impressions come from and which devices they
are made on, and you can also generate a custom detailed statistics page for the search queries section. 

Additionally, Yandex allows you to create groups and classify your queries, so
you can filter related queries by group. You can create separate query groups for all these queries based on clicks, positions, or any other metric you prefer, and monitor the data by their URLs.

Letter Case Integration

Do you think the uppercase and lowercase letters in the name of your site or some pages on your site generally affect search integration? The answer is
yes. The section called “Site Information” in Yandex.Webmaster deals with exactly this. This section allows you to set the capitalization for geographic targeting, site name, and site links. This feature is a lifesaver for those whose site name contains details about
uppercase and lowercase letters. 

The letter case settings allow you to change how your site appears in Yandex search results. For example, if your site name is WebNots, you can use
this tool to change the site’s appearance from “webnots” to “WebNots”.

Abdullah Altunbaş

Content Writer

Netinternet Bilişim Teknolojileri A.Ş.'de teknik konularda liderlik yapıyorum. 15 yıldır bu alanda çalışıyorum ve özellikle sistem yönetimi, ağ teknolojileri ve yazılım geliştirme konularına odaklanıyorum.