5 Rules for Writing SEO-Friendly Content

No matter how high-quality the information a web page contains, if the page has not been prepared using the right methods, it will be very difficult for it to attract organic
visitors. These correct methods are also known as SEO rules. When the bots called spiders from search engines visit a page, they crawl it and produce a result according to their algorithms. Based on this result, they begin showing the page in search
results. To make this display appear in the top rankings — and thereby have the page receive more visitors — it will be necessary to comply with SEO rules. In this article, we will share 5 rules about how to write an internet page — or rather its
content — that will appear in the top rankings of search engines and attract visitors; what to pay attention to when writing SEO-friendly content.

5 Rules for SEO-Friendly Content

Text Length

The content of a web page should be
rich in text and dense enough in information to satisfy visitors. To achieve this, it will be necessary to write a sufficiently long text. According to the standard rules of search engines, a page must contain at least 300 words of text for
SEO-friendly content. This is the minimum threshold that search engines will accept. Do pages with less text ever rank at the top? Of course. But what needs to be considered here is that the content of such a page must be completely original and its topic completely
unique. In other words, when there is no information available online about a topic, entering 100 words of information about it will cause search engines to rank that page first. Setting this aside, even 300 words is not sufficient in highly competitive topics. For
this reason, it will be necessary to write texts that do not repeat themselves too much, are informative, use keywords correctly, and contain 500, 700, 1000, or more words.

Keyword

A keyword is the purpose for which a piece of writing is written. Every
page must have exactly one primary keyword. For example, the primary keyword of this article has been set as SEO-friendly content. The chosen primary keyword should be used a specific number of times based on the length of the text.
The primary keyword, used in an amount determined by the length of the text, should not be used in its inflected form and should not exceed the upper limit. Using a keyword too many times will harm SEO. When determining the primary keyword to be used
in the content, the main idea of the article should be used and this main idea should be searched in search engines. The primary keyword can be determined from the recommended search results or search suggestions. This way, content is written for more frequently
searched keywords and more visitors can come to the content that ranks higher.

Secondary Keywords

When writing SEO-friendly content, the chosen primary keyword should be supported with secondary keywords. Secondary keywords should be
search results that support the article’s primary keyword and are searched less frequently than the primary keyword but are related to it. For example, suppose “t-shirt models” has been set as the primary keyword. While using the keyword “t-shirt models” in this
text, secondary keywords such as “printed t-shirt models,” “v-neck t-shirt models,” and “crew neck t-shirt models” should also be used. This way, visitors will be attracted both through the primary keyword and the content will also appear in search results for the
secondary keywords. The path to follow when determining secondary keywords is the recommended search results from search engines — these can be found at the bottom of the page in Google, for example. Related keywords from these recommended search results can be used
as secondary keywords for the article.

Tags

A web page should not be prepared with the attitude of “let’s put everything we have on the table.” Because no matter how much material there is — text, images, video, etc. — placing it on the page haphazardly
may look normal to visitors. But when search engine bots visit the page, they don’t see it the way humans do. What these bots see is the page’s HTML code structure. For this reason, when writing SEO-friendly content, the HTML tags
of this content must be used correctly. For example, for SEO-friendly content, exactly 1 H1 tag must be used. This is the main heading of the article. Below this heading, H2 and H3 tags should be used hierarchically. Secondary keywords should be written in bold, and
if text has been taken from another site, this text should appear in italics on the page. When this structure is followed, search engine bots will read the page correctly and will be able to rank the properly structured content at the top.

Images and
Linking

Another point to pay attention to when preparing SEO-friendly content is images. There must be at least 1 image on the page. The alt tags and file names of images should also be shaped according to keywords. Pages where images are used correctly are
more valuable than pages without images. Another point is linking. Search engine algorithms consider it appropriate to add links to other pages within the site and to include no more than 2 external links from other sites. It is recommended that the links placed —
especially external links — not be from disreputable sites that would harm the site. Linking is an important point, and doing it incorrectly will greatly harm the SEO settings done correctly for the entire page.

SEO-friendly content is an
indispensable requirement for an internet page. An internet page prepared according to these rules and other SEO rules will definitely appear on the first page. As a result, it will attract organic visitors. These visitors will then benefit the site
owner in various ways depending on the purpose of the website.

Abdullah Altunbaş

Content Writer

Netinternet Bilişim Teknolojileri A.Ş.'de teknik konularda liderlik yapıyorum. 15 yıldır bu alanda çalışıyorum ve özellikle sistem yönetimi, ağ teknolojileri ve yazılım geliştirme konularına odaklanıyorum.